Deyo
I am a co-founder of Deyo - a running sportswear and fashion brand driven by emotion and creativity. Crafting unique garments and campaigns that show the story behind what we believe - the joy lives in doing.
Graphic Design, Branding, Creative Direction, Brand Strategy
The Logo
The Deyo logo draws from the question mark (?) and the approximately symbol (≈), visualising a brand that questions what sportswear can look like. Sitting between sport and fashion, Deyo is ‘approximately’ a sportswear brand.